Sunday 23 December 2012

Character Profiles


My female solo artist will be played by Alice Ridpath
Age: 18
Interests: Fashion, reading Vogue and Socialising
Studies: Biology, Psychology and History at Wyke 6th Form College

Cast - Release Form


Tuesday 18 December 2012

Narrative Theory

Narrative theory sets out to show that what we experience when we ‘read’ a story is to understand a particular set of constructions, or conventions, and that it is important to be aware of how these constructions are put together.

The narrative of something is the structure of the story and Tim O’Sullivan (1998) argues that all media texts tell us some kind of story. Such media texts as a music video through careful mediation, offer a way of telling stories about ourselves – not usually our own personal stories, but the story of us as a culture or set of cultures. 
Andrew Goodwin (1992) argues that in music video, 
“narrative relations are highly complex” and meaning can 
be created from the individual audio-viewer’s musical 
personal musical taste to sophisticated intertextuality that 
uses multidiscursive phenomena of Western culture. 
Many are dominated by advertising references, film 
pastiche and reinforce the postmodern ‘re-use’ tradition. 
According to these theories of narrative my music video, which I create, will portray my own ideology of what the song and its lyrics represent. Whatever I choose to create and include in my video will also determine to audience which it will appeal to i.e. people who hold similar ideas and beliefs of my own.



Another theorist Sven Carlsson (1999) suggests that music videos in general, videos fall into two rough groups: performance clips and conceptual clips. When a music video mostly shows an artist (or artists) singing or dancing, it is a performance clip. When the clip shows something else during its duration, often with artistic ambitions, it is a conceptual clip. My music video falls into the category of performance because it contains mostly filmed performance. A performance clip is a video that shows the vocalist(s) in one or more settings. Such as common places to perform i.e. the recording studio. But the performance can take place anywhere, my other locations include a bedroom, park, a garden and a pier.


According to this theory the performance can be of three types:

  • song performance
  • dance performance
  • instrumental performance
Almost every music video includes song performance and some videos combine song and dance performances. My music video will contain elements of both song and instrumental performance.


Kate Domaille (2001) suggests that every story ever told can be fitted into one of eight narrative types. Each of these narrative types has a source, an original story upon which the others are based. My music video fits with the narrative story of Romeo & Juliet, which is a love story like Titanic. Through a reflection of the lyrics my music video tells the story of someone who falls deeply in love with someone, but they are now with someone else. They start to question what was wrong with loving someone that much and they took advantage of that love and attention, but then denied their affections which obviously confused them and sent them to the brink as they couldn't deal with it.


The Russian theorist Vladimir Propp (1928) concluded that all characters can be resolved into just 7 broad character types in the many Russian folk tales, which he analysed.  My lead singer will play the part of the hero/victim/seeker hero who stereotypically weds the princess.




The narrative within my music video must contain versimilitude. This is the quality of something appearing to be real or true to the viewer. For a story to engage an audience it must follow the rules of continuity, temporal and spacial coherence in order for it to appear real as we watch it. The fictional space and time implied by the narrative i.e. the world in which the story takes place is known as the diegesis.

Monday 10 December 2012

Genre Theory

Genre as Daniel Chandler (2001) argues comes from the French (and originally Latin) word for 'kind' or 'class'. For example the type of music a song belongs to according to the codes and conventions of the song. For example within folk music there are acoustic instruments and typically the lyrics relate to politics or social issues. Such as Woody Guthrie's song "This Land Is Your Land," which comments on Irving Berlin's song "God Bless America." Guthrie considered "God Bless America" to be unrealistic and his song is a response to it. So stereotypically folk music could potentially be quite outspoken and controversial as it explores the concerns of the artist's homeland.



Genre also refers to the kind of music video which represents a specific song. I have chosen to make a music video for the song "White Blank Page" originally sung by Mumford & Sons, but my video will feature a cover of the song by Taylor Swift. This song belongs to the genre of folk, but I would also suggest that it crosses over to rock and indie genres as well. All genres have sub genres (genre within a genre) and this shows through Mumford & Sons' music. Sub-genres mean that a certain genre i.e. folk is divided up into more specific categories that allow audiences to identify them specifically by their familiar and what become recognisable characteristics (Barry Keith Grant,1995) For example Mumford & Sons' music and music videos feature acoustic instruments such as guitar and violin. The videos feature close-ups of these instruments and of the band members to make something that could be quite simple, more interesting.


However, Steve Neale (1995) stresses that “genres are not ‘systems’ they are processes of systematization” – i.e. They are dynamic and evolve over time. This shows in the genre of folk as the term would suggest folk music often relates to a nation or a culture. Such as American follm singer Pete Seeger, who sang about America and left-wing politics which he strongly supported. In the 50s and 60s when he was at his peak, folk music appealed to a niche audience and was a rather acquired taste. But over time the genre of folk has evolved, but still features similar elements such as acoustic instruments and the lyrics telling a story. It is vocal music, where the singing whether it is accompanied by music or not is the main focus.

Folk music has recently undergone a revival recently with the help of bands such as Bellowhead and later Mumford & Sons. People want to listen to music that is real and has some significance such as lyrics that discuss politics and social issues. But taking Mumford & Sons for instance, their music isn't political it deals with more romantic themes, yet also contains the conventional acoustic instruments.